If the international gaming event scene is ready to embrace the challenge launched by Clarion Gaming with the new edition of IGB Live, moved from Amsterdam to London for July 2025, the Italian public gaming sector is also preparing for a new challenge and a new era with the allocation of new online gaming concessions that promise to redefine the market. It's no coincidence that the two almost simultaneous events intertwine, with a debate organized within IGB London dedicated precisely to Italy.

While IGB Live represents the main event in the industry, bringing together and celebrating over 15,000 operators, technology providers, affiliates, and iGaming leaders, the Italian market remains a point of great interest for the global industry. This is why it becomes essential and unmissable to delve into the "Italy" theme within IGB. In collaboration with the Ige – Italian Gaming Expo & Conference team, a panel titled "Stimulating Market Growth and Affiliation Strategy in Italy" has been organized.

The event will be attended by major Italian operators (like Sisal and Lottomatica), along with affiliation and marketing companies, to analyze various aspects of market evolution, future promotional trends, and how operators and affiliates can adopt differential strategies to enter, grow, and differentiate themselves from the competition. Primarily managing the goals of analyzing the opportunities in the Italian market, considering high engagement, the possible repeal of advertising bans, and investor confidence. The discussion will cover tackling challenges like oversaturation, scalability, and survival, and how to build a winning promotional strategy with new models for affiliates and operators.

These key points are shaping the future of the sector, with experts specializing in developing successful strategies to enter new markets, reduce advertising spending, and differentiate in the competitive market. "Italy boasts one of the most dominant and fastest-growing gambling markets in Europe, with 50 new online licenses issued and a projected annual GGR (Gross Gaming Revenue) growth rate of 5.52% from 2024 to 2029," writes IGB organizers in the panel presentation. "Despite favoring local operators and having a highly restrictive regulatory framework for new operator entry, how can one successfully enter and grow? While the traditional affiliation model is fading, leaving space for programmatic, the Italian market remains in strong evolution, even though subject to all advertising restrictions."

For these reasons, the appointment is announced as unmissable, not only for foreign operators, considering the critical and strategic moment the Italian sector is experiencing.

Here are all the details:

Gn Media / Ige Conference at IGB Live! London

Date: July 3, 2025 — Time: 11:40 AM - 12:20 PM

Stimulating Market Growth and Affiliation Strategy in Italy

Speakers:

• Welcome by: Alessio Crisantemi, Chairman & Co-founder Gn Media / Italian Gaming Expo & Conference
• Marco Tiso, Managing Director, Sisal
• Danilo Di Tota, CEO, DT9 Group
• Ewa Bakun Director of Industry Insight and Engagement di Clarion Gaming
• Morten Marcussen, CEO, PowerMediaGroup

Moderator: Mauro De Fabritiis, Partner, MDF Partners